AFP Advancement Northwest
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Leading Edge - Taking a Campaign from Zero to 50 - walk-ins welcome
The 2100 Building
2100 24th Avenue South
Seattle, WA 98144

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Thursday, February 01, 2018, 4:30 PM - 6:30 PM PDT
Category: Leading Edge

Pre-registration is now closed. Walk-ins are welcome.


Member: $35
Non-member: $50
On-site: $60

This program is eligible for 1.5 CFRE credit hours. Please note that you are required to self track your own credit hours.



Program Description

The public phase of the WSU Rabies Vaccination Program started in 2015 with a goal to engage veterinarians in promoting global animal health. What started as a couple coffee conversations has grown in a marketing and fundraising campaign that aligns with partners around the globe with strategic social media.

Join this session to hear what worked, what didn't, and how the plan was adjusted along the way. This will be a very honest conversation with specific examples of challenges and successes related to both the communication and development efforts. We will discuss growing a program, working with stakeholders both internal and external and creating a business plan to advocate for taking the project from pilot phase to a trademark program.

In this session, you will learn: 

  • Specific strategies for creating an ongoing communication plan with key audiences.
  • Ways to engage target audiences for growing a grassroots campaign.
  • Ideas for advocating at various project points to ensure adequate resources are available to meet goals.

Christie Cotterill, Assistant Director of Development, Washington State University, College of Veterinary Medicine

Christie is the Assistant Director of Development at Washington State University's College of Veterinary Medicine. Go Cougs! In this role, she builds relationships with donors and alumni and helps people find their philanthropic passion. Prior to starting at WSU, Christie was the Individual Giving Manager at the Seattle Aquarium with a special fondness for the Pacific Giant octopus. She's also worked at Northwest Center and especially enjoyed supervising people of all abilities. Christie serves on the board of AFP WA Advancement Northwest and has been involved in planning programs for the last several years. Her personal passion is gardening - you should have seen the pumpkins this past fall!

 Leading Edge Series - Mid-Level to Senior 

If you are a mid-career or advanced fundraising professional, organizational leader, or volunteer these deeper conversations about strategic fundraising and management topics will meet you where you are.  

Contact: Advancement Northwest Office - [email protected] or (206) 971-3605