AFP Advancement Northwest
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February Educational Program: Building, Maintaining, and Stewarding a Portfolio of Major Gift Donors
Swedish Medical Center Foundation
1124 Columbia Street Suite 110
Seattle, WA 98104
United States
Tuesday, February 26, 2019, 4:30 PM - 6:30 PM PDT
Category: Core Program


4:30  5:00 p.m. Registration and Networking
5:00 – 6:30 p.m. Program 


Member: $30
Non-member: $45
On-site: $55

Pre-registration is now closed. Walk-ins are welcome as always.

Program Summary

The donor relationship cycle seems simple, but as we all know, relationships are complex. On top of that, we are often responsible for building a strong portfolio and ensuring we are successful moving our donors from one stage to the next.

Rebecca Kuenzel and Libby Schoenborn will lead a discussion on how to identify and move donors through the stages – and how to know when you are succeeding.

At the end of this session, you will have tips for building a robust portfolio of major gift donors, tools to understand at what stage the donor is and how to move them to the next one, and creative stewardship techniques that keep donors engaged and set them up to begin the cycle again. 


Rebecca Kuenzel, Associate Director of Advancement at University of Washington, College of Engineering, has spent the last decade+ working in the international development, human services, and education sectors. From each organization, and now at the Paul G. Allen Center for Computer Science & Engineering, she has drawn on her skills and resources to invite people to change the world through philanthropy. Rebecca has adeptly stewarded donors in a way that invites them to go through the cycle again and again. 

Libby Schoenborn, Philanthropy Officer at Swedish Medical Center Foundation, works in the health and human service sectors. At Swedish, she has led her team’s initiative to develop and build robust portfolios. To do this, she has relied on key indicators of how to understand where the donor is in their giving and implementing creative ways to bring them along both meaningfully and efficiently.

Parking Information: 

Entrance is off Minor Avenue between Columbia and Marion Streets. Street parking is plentiful on Columbia, Minor, and Marion between Boren and Broadway. In addition, there is also hourly parking in the building or in the surface lot across the street on Minor off of Madison.

Contact: Advancement Northwest Office - [email protected] or (206) 971-3605